We help SaaS brands reach their target audience through our network of top rated b2b podcasts
Still using old b2b marketing channels like blogs, white papers and paid ads to land leads?
There's an easier way.. one that reaches your target audience and grows your brand and authority among trusted B2B industry professionals.
That's Us.
We help SaaS marketers launch a new growth channel without them having to lift a finger through our zero effort b2b podcast management service.
How are we different than other podcast ad networks?
We thoughtfully handpick reputable b2b podcasters in our community. All of our podcasters have a podcast that is rated 10% or higher, have published at least 30 episodes, and have built a loyal following.
What outcome can we expect?
In as little as two weeks, you will reach new audiences, generate quality leads (as determined by UTM tracking links and qualitative survey data), and have a little fun in the process.
Who are we NOT a good fit for?
If you are just looking to buy ads on a CPM basis, only care about reach, and are not seeking a genuine partnership, we're not for you.
Pricing?
We provide custom proposals for budgets ranging from $6k - $25k.
RESULT FROM LETTING US HELP YOU:
- feel relaxed knowing the hard work of finding your ideal clients has already been done
- have peace of mind as podcast advertising is five times more effective than web ads like Meta/Facebook or Google ads, according to Advertisecast
- feel proud seeing your brand featured alongside B2B industry experts
- be a daily part of your future customers’ lives before they even use your product
- impress your peers by delivering on the diverse content needs of entrepreneurs, startups and scaleups across the mediums they love
- Be happy. Unlike advertising, podcasts help connect your brand with your ideal audience on a human level 🙂
Our Audiences
We attract founders, b2b marketers, and IT professionals who desire to level up their game.
- 95% are in North America, Europe & Australia
- typically work with high-growth companies
- decision makers who are excited to learn about new tools and resources that will help them be more efficient and work smarter
Where can I learn more and how can we get started?
Book your free discovery call here.
FAQs
1/ What is the cost?
We provide custom proposals for budgets ranging from $7k - $25k.
2/ How can I assure my ads will run on the podcasts and newsletters?
We will send you links to the recordings and newsletters and indicate where your ad is placed.
3/ What is the lead time for booking a sponsorship?
ASAP. Because unlike Google or LinkedIn ads that have a never ending supply of ad spots available, podcast ad sponsorships and influencer marketing campaigns are limited.
4/ Who are the B2B influencers in your network?
We have 50+ B2B industry professionals in our network and growing. Once you submit an inquiry, you will see some of the b2b influencers who would be part of your marketing campaign. The majority of our players have a top 10% b2b related podcast and many of them also have a newsletter, a YouTube channel, and a strong LinkedIn presence.
5/ Can I be a guest on one of the podcasts featured in the ICL Media Network?
Possibly! While we cannot promise that you will be featured as a guest, each podcast host can decide if they'd like to interview you for their podcast.
6/ How can I measure the impact of the sponsorship?
We recommend adding a question on your signup form that asks "where did you hear about us?" There are also a few other ways you can measure a podcast campaign which we will share when we send you a proposal.
7/ Where can I learn more about the audience demographics of the podcasts?
We will provide more information about each podcast, newsletter and/or YouTube channel when we send out a custom proposal. We also recommend ListenNotes.com - a podcast search engine where you can find out more details about each podcast for free.
8/ When is payment due?
Payment must be made upfront for ad coverage. For quarterly or longer sponsorships, the first month's payment is due prior to the initial ads going live.
9/ What are the requirements for submitting the podcast ad?
We can craft an ad for you and send it to you for your approval. But if you'd like, you can provide key points such as value proposition, taglines, and positioning statements.
10/ How long will the host-read ad be?
While the typical pre-recorded ad averages just 27 seconds, our host-read ads will average 30-55 seconds. Listen to example here.
11/ How can I have my podcast, newsletter, and/or YouTube channel be a part of the network?
We're excited you want to be a part of the network. Visit here with more information and where to apply.
12/ What is the physical address of Innovators Can Laugh?
Innovators Can Laugh Podcast Media Network LLC
2211 S Kirkwood, #35. Houston, TX 77077. United States.