For startups, adapting to change and understanding the target audience's needs are key to success. This is evident in the interview transcript of a former account manager turned lecturer and entertainment group owner.
As an account manager, she handled three to four clients simultaneously, working with different teams and constantly switching from one creative team to another. The deadline pressure and competition were challenging, but she found the work interesting and fulfilling.
Later, she was invited by the head of the agency to participate in the advertising association and to be part of the students' exam committee. She enjoyed teaching students, which eventually led to her being invited to teach at the university. She advised that teaching helps one learn the subject better.
Her role in the entertainment group involved leading the naming and exclusive sales rights for the first multipurpose arena in the region. She learned a lot in sales and pitching, but also encountered hiccups in the process, such as not being able to effectively communicate the pitch to the owner.
What can startups learn from this interview?
Firstly, adapting to change and learning to solve problems are important. Startups must be flexible and open to change as their business evolves. They should also be able to identify problems and find solutions that meet their target audience's needs.
Secondly, understanding the target audience's needs is crucial. Startups should take the time to research and analyze their target audience's preferences, behaviors, and pain points. This will help them create products or services that solve a problem or fulfill a need.
Thirdly, startups should be prepared to handle multiple tasks simultaneously. Like the former account manager, startups should be able to handle multiple clients or projects at once. They should also be able to work with different teams and switch between different creative energies to find the best solutions.
Lastly, startups should not be afraid to make mistakes. Even experienced professionals like the interviewee have encountered hiccups and failures. Startups should be prepared to learn from their mistakes and use them as an opportunity to grow and improve.
In conclusion, startups can learn valuable lessons from the experiences of the former account manager turned lecturer and entertainment group owner. By adapting to change, understanding their target audience's needs, handling multiple tasks simultaneously, and learning from their mistakes, startups can increase their chances of success.
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