Social selling is a powerful way to increase traffic, grow your following, and generate leads. And one of the most effective platforms for social selling is LinkedIn. As a startup, you can leverage LinkedIn to connect with your target audience, build your brand, and establish yourself as a thought leader in your industry. But where do you start?
Laura, an account executive B2B marketing influencer, shared her experience on how she grew her LinkedIn followers by 400% last year through social selling. Her success all started with a customer story that she shared on a LinkedIn post, which caught the attention of Chris Walker, a B2B influencer on LinkedIn. The post went viral, and their web traffic jumped 200%, leading to more than doubling their website traffic from social channels.
So, what can startups learn from Laura's experience? Here are some tips for startups looking to get started with social selling on LinkedIn.
Share Customer Stories
One of the best ways to get started with social selling is to share customer stories. Customers want to see how your product or service has helped others like them. By sharing customer stories, you not only highlight the value of your product or service, but you also create a connection with your target audience.
Post Valuable Content
Posting valuable content is key to growing your following on LinkedIn. Laura's success was not just a one-time event. She made a steady effort to post valuable content, which led to her growing her following and reach. Posting valuable content can help establish you as a thought leader in your industry and can help build trust with your target audience.
Engage with Your Audience
Engaging with your audience is crucial to social selling. When you post content on LinkedIn, be sure to respond to comments and messages. Engaging with your audience can help you build relationships with potential customers and can help you better understand their pain points and needs.
Follow Other Thought Leaders
Following other thought leaders on LinkedIn can help you stay up-to-date with industry trends and can help you identify opportunities for collaboration. By following other thought leaders, you can also learn from their social selling strategies and apply them to your own efforts.
Focus on the Problems You Solve
When posting content on LinkedIn, focus on the problems you solve for your target audience. Laura's experience showed that people are interested in hearing about solutions to their problems. By focusing on the problems you solve, you can attract the attention of potential customers and establish yourself as a trusted source of information in your industry.
In conclusion, social selling on LinkedIn is a powerful way for startups to connect with their target audience, build their brand, and establish themselves as thought leaders in their industry. By following these tips, startups can create a successful social selling strategy that leads to increased traffic, leads, and revenue. So, get started today and see the impact of social selling on your startup's growth.
📫 Find out about each guest and be the first to know when new shows drop when subscribing to the ICL newsletter! (subscribe on right side of page). Catch the podcast interview with Laura Erdem here.
