Product-led growth (PLG) is a strategy that focuses on using the product itself to drive user acquisition and engagement. It has become increasingly popular in recent years, as more companies are looking for ways to increase their customer base and improve their product offerings.
In this article, we will take a look at how Claudiu Descalescu of ArchBee leveraged PLG and surveys to improve his product. Claudiu Descalescu is the founder of ArchBee, a cloud-based collaboration platform that helps teams work together more efficiently. He was looking for ways to increase user engagement and acquire new customers, so he decided to focus on product-led growth.
He wanted to make sure that his users were getting the most out of the platform, so he implemented surveys into his PLG strategy. Descalescu used surveys as part of his PLG strategy in two main ways: firstly, he used them to gain insights into what features users wanted from the platform; secondly, he used them to measure user satisfaction with existing features.
This allowed him to identify areas where improvements could be made and prioritize development accordingly. Descalescu also used surveys as part of his onboarding process for new users. By asking questions about their experience with similar products or services, he was able to tailor the onboarding process according to each individual’s needs and preferences – making it easier for them to get up and running quickly with ArchBee’s platform.
In addition, Descalescu also used surveys as part of his customer retention efforts by asking customers about their experience with ArchBee after they had been using it for some time – this allowed him to identify any potential issues or areas where improvements could be made before they became major problems down the line.
Overall, Descalescu’s use of PLG combined with surveys has been highly successful in improving ArchBee’s product offering – leading directly increased user engagement and customer acquisition over time. By leveraging both strategies together effectively, businesses can ensure that they are providing an optimal experience for their customers while also increasing their bottom line in the long run.
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