Some challenges faced by female startup founders and the impact investing revolution with Chiara Lung

In this captivating episode with Chiara Lung, co-founder of Finuprise, we dive into the world of impact investing.

Unlike normal investing, impact investing assesses how an investment portfolio aligns with ESG (environmental, social, and governance) metrics. Such insight helps you make more informed and socially responsible investment decisions while also creating a brighter future for our planet.

But that’s not all…

We discuss the challenges faced by female founders, particularly in raising investment. There are gender disparities when it comes to fundraising. However, there is a female founder advantage as the typical return by a female led company is around 30%!

Tune in to explore the world of Impact Investing and tap into the incredible potential of making profit with purpose. Hit that play button now! 🚀💡

🎙️📺 Catch the interview on Spotify, Apple,or other platform.

Do you have a one-page overview of your business?

I got this from Josh Spector. Whenever he has a call with a potential new client, he asks for a one-pager. This one-pager should have a few bullet points or summary on:

• What your company sells 

• Why our customers buy 

• How we get leads today 

• What's the problem? 

• What do we have? 

• What do we not have?

Not only will I create this for the Innovators Can Laugh Podcast & Newsletter Media Network, but something I will also ask for when working with potential new clients as a fractional marketing advisor.

Speaking of, if you may be in need of a fractional marketing advisor next year, I’ll be around. 

I don’t think so either.. 

 

Do you know Raluca Apostol?

 

Raluca Apostol is the Founder of eMarketing Stars, an agency specializing in B2B tech marketing. When she's not traveling she likes reading thrillers, following everything MotoGP related and most recently, salsa & bachata dancing. 

Want to get featured in this section of the Innovators Can Laugh newsletter? Try stumping me with a trivia question related to Seinfeld. Email me your question and if I get it wrong (I promise I won’t Google the answer), you will be featured here. 😆

Quotes from David Ogilvy

“Never stop testing, and your advertising will never stop improving.”

“Hire people who are better than you, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

Ever read Ogilvy on Advertising? It’s in my top 3 of marketing/advertising books.

The End

 

I found where the best Pastromi sandwiches are in Bucharest. In-house Pastrami & More is tucked away on a side street near Piati Universitatie in downtown Bucharest. I’m not a big pastrami fan (I’m from Texas, brisket is more of our thing), but damn these sandwiches are delicious! 🥪

If you go, get the Reuben Classic. Did you know the origin of the sandwich came from poker players? Players wanted something they could eat while playing poker and not have to leave the table. ♠️

So this week has been a little crazy. The kids are back in school (YAY!), I’m trying to finalize the lists of B2B/Marketing podcasts that will be included in the Innovators Can Laugh Podcast Media Network, I’m diving into a PR/media relations software tool called Prowly that I think I will use on behalf of a client, and I’m planning a trip to the Netherlands for October. How about you? What are you working on these days?

To kickin some butt!
Eric M.

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