Top List of B2B Podcast Advertising Networks
In today’s B2B landscape, podcast advertising has emerged as a powerful tool for targeted outreach and engaging with B2B audiences. Having the opportunity to feature your brand alongside reputable B2B podcasters can amplify your brand’s reach, drive new customer acquisition, and allow people to have a good understanding of you and your brand that they can’t get from an About page or 2-minute video. Now the question is, how do you find the best B2B podcast advertising networks?
Comparing the Best B2B Podcast Advertising Networks
When comparing B2B podcast advertising networks, it’s important to look at what services they have available. Most of the big networks like Spotify offer pricing models like cost-per-mile (CPM) and programmatic advertising, while others provide ad formats like host-read ads and risk-free guarantees.
Consider the reach and audience demographics too – some networks cover a wide range of industries, while others focus specifically on B2B, SaaS, Ecommerce or Startups. And don’t forget to check out user reviews to get an idea of how others have experienced these podcast ad marketplaces.
List of B2B Podcast Advertising Networks
Connect with High-quality audiences and get new leads by partnering with some of the most recognizable faces in the B2B / Startup / Marketing world.
✔️ Provides host-read and mid-roll ads
✔️ Know exactly where your ads are running
✔️ Custom proposals for budgets from $5k - $50k
✔️ Can also do newsletter, YouTube, & LinkedIn sponsorships
Some podcasts in the ad network include:
Growing a B2B SaaS – hosted by Joran Hofman and features such guests as Patrick Campbell, Andrew Gazdecki, and Nathan Latka.
Business Growth Show – hosted by Sam Dunning. Top 2.5% global podcast. Audience primarily B2B & digital marketers. Also has YouTube channel with 1.2k subscribers.
Fullfunnel Podcast - hosted by Andrei Zinkevich. Top 5% global podcast with more than 100 published episodes. Features B2B marketers, ABM & Sales professionals. Also hosts LinkedIn live events and has a YouTube channel.
Tiny Marketing – hosted by Sarah Noel Block. Audience location 70% in North America, 20% in Europe with a newsletter subscriber base of 5,300. Audience includes B2B marketing professionals and entrepreneurs.
➡️ Learn more at B2BPosPros.com
2 – iheartmedia
Podcast Network created for and hosted by advertising and marketing industry leaders.
Some podcasts in the iheartmedia ad network include:
The Future Legends of Advertising Podcast: Marketing All-Stars in Riveting Conversation. Hosted by marketing luminaries, Ross Martin, president of Known, and Hayley Romer, former Chief Revenue Officer and Publisher at The Atlantic.
Math and Magic: Stories from the Frontiers of Marketing. Hosted by iHeartMedia Chairman and CEO Bob Pittman. Guests include Gwyneth Paltrow, Allen Grubman, Paris Hilton, Angela Yee and Jon Bon Jovi, to hear how they’ve used data and creativity to push business into the future.
The Sound of Serotonin with Charles Cantu: Interviews Reshaping Advertising. Produced by CEO and Founder of Reset Digital, Charles Cantu. The show welcomes celebrities, CXOs, academics and other provocateurs.
➡️ Get a quote – (must create an account first)
3 – Wildcast
A podcast ad marketplace for business, tech, Ecomm, Saas, B2B, and B2C audiences.
✔️ Host read ads
Some podcasts in the ad network include:
Global Dispatches – the longest running international affairs podcast features in-depth interviews with policymakers, journalists and experts around the world who discuss global news, international relations, global development and key trends driving world affairs.
Conversations with Coleman – honest conversations with leading intellectuals on polarized issues in the realm of race, politics and culture in the West.
Crypto 101 - Bryce Paul, acclaimed author of 'Crypto Revolution' teams up with Brendan Viehman on this podcast. Viehman, is recognized as a top 15 crypto YouTuber by Coin Bureau. The podcast's mission: to equip these retail investors with the insights they need for massive crypto success!
➡️ Get a quote – (must create an account first)
AI-powered podcast advertising. Can reach millions of listeners with their intelligent ad targeting solutions.
✔️ Programmatic ads
➡️ Get a quote – (must create an account first)
5 – Advertisecast
Combines an industry-leading ad buying and management platform with full-service agency capabilities to reduce the typical friction involved with podcast advertising.
✔️ The portal gives you the ability to select podcasts by reach, CPM, Gender, and Average age, average income, and average education.
Some podcasts in the ad network include:
BiggerPockets Daily – takes the real estate investing wisdom contained in tens of thousands of BiggerPockets blog articles and converts it into a convenient daily experience.
The Kara Goldin Show – sits down with today’s most fascinating entrepreneurs, disruptors, and changemakers for a no-holds-barred discussion on how they overcame long odds on the road to start-up success.
The Side Husle Show: Business Ideas for Part-Time – small business show covers creative ways to make extra money, including blogging, online business, freelancing, marketing, sales funnels, and much more.
➡️ Get a quote – (must create an account first)
6 – Podcorn
Can receive and browse proposals from interested podcasters. Podcasts are built around niche audiences, diverse topics and interests. Can also leverage their full-service options and expert team to dream up, curate, execute, and manage podcast influencer marketing campaigns.
They charge a small 10% fee when you hire a podcaster. For example, if you hire a podcaster for $1,000, the actual charge upon the completed campaign will be $1,100.
➡️ View sponsorships / podcasts available – (must create an account first)
7 - Podvertise.fm
Can browse among 600,000 podcasts by category, country, and language.
Featured podcasts include:
The Tim Ferriss Show. In this show, he deconstructs world-class performers from eclectic areas (investing, chess, pro sports, etc.), digging deep to find the tools, tactics, and tricks that listeners can use.
Online Marketing Made Easy hosted by Amy Porterfield. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more
The Diary of a CEO hosted by Steven Bartless. This podcast is simple, every week I’m going to share insights with you from guests with different backgrounds, experiences and learnings. I want to give you a look into what it’s like behind the scenes, being an entrepreneur, the deep, dark thoughts that nobody else will share with you and anything else that’s playing on my mind. This is not scripted and I don't have questions I just see where the conversation takes me.
➡️ View sponsorship details – (must create an account first)
8 - Gumball.fm
Host-read ads for sought-out brands. Can filter by genre, and audience profile. Offers transparent pricing and inventory.
✔️ The portal gives you the ability to select podcasts by genre, format, ad delivery, audience gener and age range.
Featured podcasts include:
The Goal Digger Podcast hosted by Jenna Kutcher – a live-workshop style business and marketing podcast packed with actionable step-by-step tips that help thousands redefine success and chase bolder dreams.
The Accidental Creative with Todd Henry. The show explores how to stay prolific, brilliant and healthy in life and work as a creative pro.
The Influencer Podcast hosted by Julie Solomon, author of Get What You Want: How to Go From Unseen to Unstoppable. This podcast helps you take the inner star quality and crack it open, helping spread and share your message with the world.
➡️ View sponsorship details – (must create an account)
9 - Advertise.acast
100k exclusive shows and more than 400MM listeners. Advanced targeting and attribution capabilities in the industry. Can use their self-serve advertising platform to book host-read sponsorships or use pre-recorded ads to reach your perfect podcast audience.
✔️ Can narrow down your audience using age, gender, location, genre, and audience segments (based on Nielsen Audience Segments).
➡️ View sponsorship details (must create an account)
10 - Adswizz
The AdsWizz audio marketplace is a curated digital exchange for advertisers and publishers to buy and sell audio advertising. The marketplace includes inventory across North America, EMEA, and APAC markets. The marketplace provides scale and quality inventory. With one deal and one price, advertisers can reach multiple publishers to scale their audience and manage frequency across reputable publishers.
➡️ View sponsorship details (Must create account)
I hope you found this list of b2b podcast ad marketplaces useful. By the way, if you'd like to generate more high quality leads and grow your brand awareness through podcast ads, B2BPodPros helps you execute a smart podcast marketing campaign without you lifting a finger. But hurry because unlike Google or LinkedIn ads, podcast ad sponsorships are limited.
Other posts you might enjoy:
👉 10 podcast ad examples to elevate your b2b advertising campaign
👉 Strategies for Maximizing Return on Investment (ROI) in B2B Podcast Advertising Campaigns
👉 5 ways to measure a podcast advertising campaign
👉 List of B2B Influencers with a podcast
